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MAGAZINE

PharmaShots Magazine-August-2025 Edition

Aesthetic and beauty industry, underplayed by cosmeceuticals, shapes a soaring market worth $312.33B. Cosmeceuticals are known for their medical benefits beyond cosmetics and typically come in the forms of topical creams, serums, and lotions Let’s unearth the secrets of cosmeceuticals like never before through engaging articles, illustrative infographics, regulatory updates, and much more   The…
August 14, 2025

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ThoughtSpot_Carla Adams1
THOUGHTSPOT

The Intersection of Healthcare and Human Behavior in Pharma

Have you ever wondered why some people skip medications even when it’s vital for their health? Or why certain drugs gain attention while others don’t? These questions highlight the intersection of healthcare and human behavior in pharma.  Pharma doesn’t just develop life-saving treatments—it also needs to understand why patients make specific decisions, like skipping doses or…
January 31, 2025

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Viewpoints_Xochitl Javier
VIEWPOINTS

Redefining Technology: Xochitl Javier from Thermo Fisher Scientific in Conversation with PharmaShots

Shots:  Raman Analyzers are widely used in the biopharma industry to analyze different substances. Based on the principles of Raman Spectroscopy, Raman Analyzers provide information about their chemical composition and structure when interacting with laser  Today, at PharmaShots, we have Xochitl Javier, Director, Product Management & Marketing, Thermo Fisher Scientific, shedding light on the TruScan…
July 8, 2024

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Thoughtspot_Mashum Mollah
THOUGHTSPOT

Multichannel Marketing Tactics in Pharma: Harnessing the Power of Digital

In the dynamic landscape of the pharmaceutical industry, multichannel marketing has emerged as a powerful strategy to engage and connect with healthcare professionals, patients, and other stakeholders. This article explores the definition and importance of multichannel marketing in pharma, as well as the emerging opportunities it presents. With a focus on digital marketing, we delve into…
June 9, 2023

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