Aesthetic and beauty industry, underplayed by cosmeceuticals, shapes a soaring market worth $312.33B. Cosmeceuticals are known for their medical benefits beyond cosmetics and typically come in the forms of topical creams, serums, and lotions
Let’s unearth the secrets of cosmeceuticals like never before through engaging articles, illustrative infographics, regulatory updates, and much more
The…
Have you ever wondered why some people skip medications even when it’s vital for their health? Or why certain drugs gain attention while others don’t? These questions highlight the intersection of healthcare and human behavior in pharma. Pharma doesn’t just develop life-saving treatments—it also needs to understand why patients make specific decisions, like skipping doses or…
Redefining Technology: Xochitl Javier from Thermo Fisher Scientific in Conversation with PharmaShots
Shots: Raman Analyzers are widely used in the biopharma industry to analyze different substances. Based on the principles of Raman Spectroscopy, Raman Analyzers provide information about their chemical composition and structure when interacting with laser Today, at PharmaShots, we have Xochitl Javier, Director, Product Management & Marketing, Thermo Fisher Scientific, shedding light on the TruScan…
In the dynamic landscape of the pharmaceutical industry, multichannel marketing has emerged as a powerful strategy to engage and connect with healthcare professionals, patients, and other stakeholders. This article explores the definition and importance of multichannel marketing in pharma, as well as the emerging opportunities it presents. With a focus on digital marketing, we delve into…
Shots:Driven by the influx of life-changing innovations and technological advances, the pharmaceutical industry is forging ahead at a momentous pace. With the impelling Pharma 4.0, automation has now been embedded in various aspects of current business practices Delving deeply into the importance of automation, primarily focusing on AI & ML, PharmaShots unveils its eight-step…

