Marketing Say hello to Sophia, Novo Nordisk's new online chatbot, available 24/7 for diabetes questions
Move over, Siri and Alexa:?There?s a new voice in town. Meet Sophia, Novo Nordisk?s first chatbot built specifically for people with diabetes.
Sophia is available on the Danish drugmaker's?Cornerstones4Care website, visually presented on the home screen as a woman?s smiling face on the right-hand side ?Ask Sophia? tab. One click opens a dialog box with Sophia?s friendly greeting and offer to help. The chatbot, which launched in April, directly answers questions and addresses concerns?or forwards or redirects when it doesn?t know the answer?but also learns through human interactions and will consistently improve over?time at addressing questions and needs.
So far, Sophia has had more than 11,000 conversations and been asked more than 27,000 questions, said Amy West, the senior director overseeing patient marketing and digital health at Novo Nordisk. Meanwhile, Novo is also learning through patient questions things like what content it needs to bolster and?what different types of content people prefer.