Introducing Amazon Halo and Amazon Halo Band?A New Service that Helps Customers Improve Their Health and Wellness
Body feature uses new computer vision technology to give an accurate body fat percentage measurement from the comfort and privacy of home?as accurately as methods a doctor would use
Tone feature uses machine learning to help customers get a more complete view of their health and wellness by understanding how they sound to others
Use Amazon Halo to monitor Activity and Sleep; plus, discover new tips with Labs?guided programs that help customers discover healthier habits with content from Headspace,?Orangetheory Fitness, SWEAT, WW, and more
SEATTLE--(BUSINESS WIRE)--Aug. 27, 2020-- Amazon (NASDAQ: AMZN)?today introduced Amazon Halo, a new service dedicated to helping customers improve their individual health and wellness. Amazon Halo combines a suite of AI-powered health features that provide actionable insights into overall wellness via the new Amazon Halo app with the?Amazon Halo Band, which uses multiple advanced sensors to provide the highly accurate information necessary to power Halo insights. Customers in the?U.S.?can request early access to Amazon Halo starting today, with the?Amazon Halo Band?and 6 months of Halo membership available for a special price of?$64.99. Learn more at?www.amazon.com/haloband.This press release features multimedia. View the full release here:?https://www.businesswire.com/news/home/20200827005453/en/
- Activity:?Informed by?American Heart Association?physical activity guidelines and the latest medical research, Amazon Halo awards points based on the intensity and duration of movement, not just the number of steps taken. For example, customers will earn points for walking, but will earn more points for running. Medical guidelines also advise that a sedentary lifestyle can negatively impact health, so Amazon Halo deducts one activity point for every hour over eight hours of sedentary time in a day, outside of sleep. A baseline goal of 150 activity points is set and measured weekly.
- Sleep:?The health benefits of consistently good, sufficient sleep are well documented?as are the potential negative health impacts of not enough or consistently poor sleep. Amazon Halo uses motion, heart rate, and temperature to measure time asleep and time awake; time spent in the various phases of sleep including deep, light, and REM; and skin temperature while sleeping. The sensors in the band allow for continuous sleep monitoring, so customers get rich, detailed information without having to charge the band every day. In the morning, Amazon Halo delivers a sleep score out of 100, any deviation from baseline sleep temperature, and a hypnogram showing time spent in each sleep phase.
- Body:?Medical research has shown for years that body fat percentage is a better measure of overall health than just weight or body mass index (BMI) alone, but the tools that measure body fat percentage can be expensive or difficult to access. Using new innovations in computer vision and machine learning, Amazon Halo lets customers measure their body fat percentage from the comfort and privacy of their own home, making this important information easily accessible. The Amazon Halo body fat measurement is as accurate as methods a doctor would use?and nearly twice as accurate as leading at-home smart scales.?Learn more?about the Body feature.
- Tone:?The globally accepted definition of health includes not just physical but also social and emotional well-being. The innovative Tone feature uses machine learning to analyze energy and positivity in a customer?s voice so they can better understand how they may sound to others, helping improve their communication and relationships. For example, Tone results may reveal that a difficult work call leads to less positivity in communication with a customer?s family, an indication of the impact of stress on emotional well-being.?Learn more?about the Tone feature.
- Labs:?Amazon?Halo Labs are science-backed challenges, experiments, and workouts that allow customers to discover what works best for them specifically, so they can build healthier habits?for example, some customers might discover that cutting out afternoon caffeine improves their sleep quality, or that a certain type of at-home workout is more effective than others. Customers can choose from labs created by Amazon Halo experts, as well as brands and personalities they already know, including 8fit, Aaptiv,?American Heart Association, Exhale On Demand,?Harvard Health Publishing, Headspace,?Julian Treasure, Lifesum,?Mayo Clinic, Openfit,?Orangetheory Fitness, P.volve,?Russell Wilson, Relax Melodies, SWEAT, and WW. Additional content from more providers will be added to Labs regularly.
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