Shots:
• From navigating six cancer diagnoses to building a mission-driven brand, Liz Benditt turned her personal journey into purpose by founding The Balm Box, a company designed to make treatment days a little less overwhelming and a lot more thoughtful for patients and caregivers alike.
• In this CXO Talks episode, we dive into the power of patient-informed innovation, how real conversations with hundreds of patients shaped functional, research-backed care packages, and how empathy, when combined with business acumen, can create both emotional and measurable impact.
• We are delighted to welcome Liz Benditt to the PharmaShots CXO Talks Podcast for a powerful conversation on resilience, leadership rooted in lived experience, and building healthcare solutions that truly listen, support, and make a difference.
About the Author
Liz Benditt
Liz Benditt is a six-time cancer survivor, seasoned marketing leader, and the visionary founder behind The Balm Box, a mission-driven company dedicated to making cancer treatments more bearable through thoughtfully curated, functional self-care and gift packages. After her own arduous journey through multiple cancers, Liz saw firsthand how well-meaning gifts often missed the mark for patients in treatment. Drawing on insights from hundreds of patient interviews and over two decades in corporate marketing, she launched The Balm Box in 2020 to fill that gap transforming personal adversity into purpose and empowering caregivers to offer truly helpful, comforting support.
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