Hector De La Riva joins PharmaShots Managing Editor Himanshu Sehgal for a riveting conversation on his recent panel discussion at Reuters Events Pharma 2025. “Reimagine Your 2025 Sales Strategy,” the topic of his panel discussion, examined the ever-evolving commercial landscape and the role of field engagement and customer empowerment in shaping strategic investments.
Hector stresses breaking siloes and agile KPI establishments to achieve enhanced efficiency in commercial excellence.
Hector believes that Integrating technological advances like generative AI models and omnichannel strategies into the biopharma industry can help break siloes and achieve commercial excellence.
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About the Author:
Hector De La Riva
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