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Lilly and Metastatic Breast Cancer Advocates Reports a RWE and Launches 'Thriver Movement' #MoreforMBC

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Lilly and Metastatic Breast Cancer Advocates Reports a RWE and Launches 'Thriver Movement' #MoreforMBC

Shots:

  • Real Time Evidence resulted in 9/10 responders experiencing anxiety (61%)- insomnia (56%) and depression (56%)- also affects their family and friends with anxiety (59%) and depression (45%). The reports encouraged 45% to study about the impact of MBC and 71% to understand how to improve QoL
  • In response- Lilly launched ‘Thriver Movement’ for MBC patients involving MBC activist Mira Sorvino & celebrity fitness instructor and yoga expert Anna Kaiser- uploading photo or videos performing Thriver (Yoga pose) solo or in groups with #MoreForMBC
  • Lily will also donate $100 (up to $225-000) to the MBC advocacy community to help people living with MBC thrive on every shared post

Ref: Eli Lilly | Image: Politico

 

Click here to­ read the full press release 

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This content piece was prepared by our former Senior Editor. She had expertise in life science research and was an avid reader. For any query reach out to us at connect@pharmashots.com

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