Lilly and Metastatic Breast Cancer Advocates Reports a RWE and Launches ‘Thriver Movement’ #MoreforMBC

Shots:

• Real Time Evidence resulted in 9/10 responders experiencing anxiety (61%), insomnia (56%) and depression (56%), also affects their family and friends with anxiety (59%) and depression (45%). The reports encouraged 45% to study about the impact of MBC and 71% to understand how to improve QoL
• In response, Lilly launched ‘Thriver Movement’ for MBC patients involving MBC activist Mira Sorvino & celebrity fitness instructor and yoga expert Anna Kaiser, uploading photo or videos performing Thriver (Yoga pose) solo or in groups with #MoreForMBC
• Lily will also donate $100 (up to $225,000) to the MBC advocacy community to help people living with MBC thrive on every shared post

Click here to read full press release/ article | Ref: Eli Lilly | Image: Politico