Lilly and Metastatic Breast Cancer Advocates Reports a RWE and Launches ‘Thriver Movement’ #MoreforMBC

 Lilly and Metastatic Breast Cancer Advocates Reports a RWE and Launches ‘Thriver Movement’ #MoreforMBC

Lilly and Metastatic Breast Cancer Advocates Reports a RWE and Launches ‘Thriver Movement’ #MoreforMBC

Shots:

  • Real Time Evidence resulted in 9/10 responders experiencing anxiety (61%), insomnia (56%) and depression (56%), also affects their family and friends with anxiety (59%) and depression (45%). The reports encouraged 45% to study about the impact of MBC and 71% to understand how to improve QoL
  • In response, Lilly launched ‘Thriver Movement’ for MBC patients involving MBC activist Mira Sorvino & celebrity fitness instructor and yoga expert Anna Kaiser, uploading photo or videos performing Thriver (Yoga pose) solo or in groups with #MoreForMBC
  • Lily will also donate $100 (up to $225,000) to the MBC advocacy community to help people living with MBC thrive on every shared post

Click here to read full press release/ article | Ref: Eli Lilly | Image: Politico

Vartika Singh

Vartika Singh is a content writer who loves to write research articles and reports at PharmaShots. She has in-depth knowledge of the life sciences industry including the Pharma and Biotech sectors. Any articles written by her can be contacted at connect@pharmashots.com.

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