Lilly and Metastatic Breast Cancer Advocates Reports a RWE and Launches 'Thriver Movement' #MoreforMBC
Shots:
- Real Time Evidence resulted in 9/10 responders experiencing anxiety (61%)- insomnia (56%) and depression (56%)- also affects their family and friends with anxiety (59%) and depression (45%). The reports encouraged 45% to study about the impact of MBC and 71% to understand how to improve QoL
- In response- Lilly launched ‘Thriver Movement’ for MBC patients involving MBC activist Mira Sorvino & celebrity fitness instructor and yoga expert Anna Kaiser- uploading photo or videos performing Thriver (Yoga pose) solo or in groups with #MoreForMBC
- Lily will also donate $100 (up to $225-000) to the MBC advocacy community to help people living with MBC thrive on every shared post
Ref: Eli Lilly | Image: Politico
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